Six pop up pods were situated between NYC and LA in high traffic locations such as Union Square, Flatiron, Grand Central Station, Hollywood & Highland, Abbot Kinney Boulevard, and the Santa Monica Pier. This multi-day and city interactive game proved to shoppers that they can get more for their money than they ever imagined by Maxximizing their lifestyle at T.J. Maxx. Participants were invited to snap, guess, and win the contents of the pod by visiting the pod in real life or on instagram, snapping a picture and guessing how much they thought it was all worth.
MeTime themed interior_Side A
MeTime themed interior_Side B
MeTime themed interior_Side C
MeTime themed interior_Side D
Inspired by T.J.Maxx's new brand design elements which are open frames and stairs, a 10' x 10' pop up pod was created to showcase products in dynamic and interesting ways and provide unique perspectives from different angles. All of the design elements are designed to be flexible as each location has a specific theme and unique product selections.
Day 3 - Vanderbilt Hall/Grand Central
