Nintendo Summer of Play 2017 was a tour activation that traveled 17 cities in the US throughout the summer for both indoor and outdoor locations. It was all launched with great success and brought a lot of fun and smiles to people.
Creative concept statement _
Consumers will be invited into an immersive environment where they can get their competitive juices flowing with some
fun, friendly competition and experience the latest hardware and software from Nintendo.
fun, friendly competition and experience the latest hardware and software from Nintendo.
FIRST ACTIVATION PHOTO_IRVINE SPECTRUM CENTER
JUNE 15th, 2017
Floor plan_
As this activation was launched in 17 cities, iti was design with flexibilities so that it can configured in 17 different ways.
60' x 70' SPACE RENDERING
