The ask was to create an environment for press, consumers and influencers to experience Google’s highlighted products.
While working closely with Google, together we created an environment that invited guests into a NYC style apartment. We built an experience that showcased how Google products encourage people to get the most out of their day to day life. Across the Pixel 3a and Newman Hub Max, we were able to show the many ways Made by Google products work together.
Guests exited the elevator onto the 11th floor where they could check in and grab a juice while waiting for their tour to begin
The next stop on our NYC journey was a stop at the Greenmarket to take the lens one step further and use it to get helpful information. We highlighted key parts of the market that one would typically find.
To ensure guests could test out the Pixel’s lense ability, we brought in artist Boy Kong to paint a mural like one would see walking the streets of NYC. The guests were able to get a sneak peak into the new contactless system called the OMNY that the MTA is rolling out in the future. With a little help from Google play, you can tap and pay at the turnstile without needing to buy a Metrocard! To really bring this experience to life, we were able to bring three of the real turnstiles while building out the rest of the subway feel.
